Best Online Shopping Sites in Pakistan — 2026 Guide

The best online shopping sites in Pakistan right now are Daraz for range, Telemart for electronics, Khaadi for clothing, and BazaarNow for the odd useful thing you did not know you needed. Cash on delivery is standard on almost all of them. The catch is that most lists ranking for this phrase were written years ago and still recommend shops that no longer load. I checked. Three of the six sites named in the top-ranking articles are dead.

The lists you're reading are older than they look

Search for Pakistani online shopping websites and you'll find the same handful of articles. A YouTube video with 4,100 views. A blog post from 2019. Another from September 2025 that reads like it was updated by changing the date.

So I did what the listicles should have done. I loaded every site they recommend.

Three out of six. A 2018 video is still ranking on page one and half the shops it recommends do not exist. Google is not ranking those pages because they are good. It is ranking them because nobody has written a better one.

That is the whole reason I wrote this. Not to add a fourth stale list to the pile.

What actually makes a Pakistani shopping site worth using

Four things. In this order.

1. 1Cash on delivery. If a site only takes advance payment, that is not a shop, that is a bet. COD is the single best fraud filter in this market.
2. 2A phone number that a human answers. Not a form. Not a chatbot that says 'our team will reach out'. A number.
3. 3A return policy with a number of days in it. 'Easy returns' means nothing. '7 days' means something.
4. 4A price on the page. If you have to ask, you are being quoted based on how you asked.

Notice what is not on that list. Fast delivery. Big discounts. A fancy app. All three are nice and none of them will get your money back.

The sites, and what each one is actually for

Daraz wins on range and there is no argument. If you want one place that sells everything, that is the place. It is also the place where the same product appears twenty times at twenty prices, and picking the right listing is its own skill.

Telemart and Khaadi are specialists and behave like it. Telemart for a fridge. Khaadi for a shirt you can wear to something. Neither is trying to be everything.

BazaarNow is the smallest thing on that list. Around 2,148 products, mostly under Rs. 2,000 — kitchen tools, skincare, home bits, small electronics. If you need a fridge, go to Telemart. That is not false modesty, it's a product catalogue.

Don't buy from us if…

You need it tomorrow. We deliver in 2–4 working days. If you need something today, the market is open and the shopkeeper will hand it to you. That is faster than any of us.

You're buying a fridge, a phone over Rs. 100,000, or anything you want to hold first. We don't stock those. Go to a specialist, or a physical shop where you can press the buttons.

You want to negotiate. Our prices are on every product page and they're the same price for you as for the person who ordered yesterday. There is no margin to haggle with. If a shop will drop its price when you push, it was never the real price.

That last one is the most useful advice in this entire article, and it applies to every store on that table, including mine.

How to tell a live Pakistani shopping site from a dead one

Thirty seconds, before you enter a phone number or hand over a single rupee.

• •Open the homepage. If the newest product says 'Eid sale' and Eid was four months ago, close the tab.
• •Look for a landline or mobile number. WhatsApp alone is a yellow flag, not a red one, but a real number is green.
• •Search the store's name plus the word 'scam' and read the last two months only. Old complaints are history. Recent ones are a warning.
• •Check the return policy page exists and names a number of days. If the link 404s, so will your refund.
• •Pay cash on delivery the first time. Every time, with a new store. The extra day is the cheapest insurance you'll ever buy.

Fuller version of this in our guide to shopping online safely in Pakistan, which was written after we got tired of answering the same WhatsApp question.

The delivery question nobody asks properly

Every site on that table says free delivery. Almost none of them are lying exactly — the cost is somewhere. Ours is inside the product price.

Shipping a parcel from Lahore to Karachi costs a courier somewhere between Rs. 150 and Rs. 250. That money leaves someone's account. If a Rs. 500 product ships free, the store either marked the product up to cover it or is losing money on the order. There is no third option.

We wrote a whole piece about this, including our own numbers — see how free delivery in Pakistan actually works. The short version: free delivery is a pricing decision, not a gift, and the honest stores will tell you which one they made.

Payment: what to use when

Cash on delivery is the default here for good reason, and it is roughly 60% of how Pakistan pays online. It costs the seller — the rider carries cash, counts it, brings it back — which is part of why COD orders are sometimes priced higher.

Paying in advance is cheaper for the store, so most stores discount it. BazaarNow takes 5% off for JazzCash, EasyPaisa or bank transfer. If you're a repeat customer and trust the shop, taking that discount is rational. If it's your first order anywhere, pay cash. See how to pay with JazzCash online if you want the mechanics.

Does paying in advance change the price?

At BazaarNow, yes. 5% off the product subtotal. A Rs. 1,000 order becomes Rs. 950.

At most of the bigger sites, not much. Daraz runs its own promotions and the payment method is rarely the lever. Telemart and Khaadi offer card and COD but the price is the price.

Where it matters is small stores, where the advance discount is real and the COD surcharge is also real. Ask. If a store can't tell you what COD costs them, they haven't thought about it, which tells you something too.

Straight answers